What do you get when you mix a girl with killer shoe game and a badass attitude to match? A Bandida! Meet Jamie Balbuena, the original Bandida and woman behind your new favorite street wear brand.
MM: What’s the story behind your brand?
JB: I started making graphics that spoke to me on different levels, just for fun. Playing around with Spanish phrases and feminist themes got me thinking about what it means to be a Latina today–Latinas have very unique experiences because we’re all so different, but I think a common factor is the culture of being strong, proud and loving life, especially in the face of adversity. We’re marginalized, sexualized and criminalized… so I took that and flipped it in a way that’s fashionable and makes you feel good when you wear it. Bandida emerged as a celebration of girl power plus fuego!